Yesterday on March 31st, one more financial year came to an end. Today onwards all the targets are re-set for 2016-17.
Many companies must have done a lot of stretched sales yesterday (which in consumer products business is called ‘dumping’) to show their growth over last year. Today is the day when many offices celebrate the growth they did register over last financial year. What is this growth? In fact, it is sheer sales growth. Is it enough to check the sales figure to measure the growth of the company? Every year the same struggle, same stretch, same pressure to surpass the sales figures of the previous year. Is there a better way to increase sales?
Yes. Higher sales mean more happy and loyal customers. Happy customers can be created only by happy employees. Hence if we create happy employees they will create happy customers and hence higher sales. How many businessmen and CEOs look at the sales scenario like this? Not even 0.1%. Companies spent millions of dollar on advertisements and sales promotions to increase sales. But forget about the most important element in a sustainable sales process; i.e., happy employees.
I think time has come to think deeper on this subject. At least in this new financial year, lets take a decision to increate the happiness index of the company, which will end up registering unbelievably higher sales. Take measures to enhance happiness amongst employees; create a budget for this financial year to create workplace happiness.
Let workplace give them more happiness than any other place in the world.
P.S. You can attend my latest webinar on ‘Reasons behind Success’ by following the link:http://sajeevnair.com/webinar3/