For business success you need to be a Whole-Brain person as you need to be imaginative and analytical at the same time. Some of you have asked me whether there is a way by which a LB strong person can strengthen his RB too. I am giving some easy to follow practical exercises you can use at your desk to begin to integrate the hemispheres and strengthen your less dominant side.
First Business success mantra: Work with the weak side – As I mentioned in my previous postings, RB controls all the functions in the left side of your body and vice versa. Spend some time doing everything with your non-dominant hand. Every time you break a dominant habit, you create new neural pathways and give the brain more options. It become easier to think in new ways throughout your day, and easier to adapt, respond and create in high pressure environments.
Second Business success mantra: Get out of linear and B/W thinking – If you generally write on ruled paper, your brain gets into linear mode. If your idea is to strengthen RB, use unlined/unruled paper. Using different coloured pens or markers can enhance neural connections in RB. Using colored markers has a stimulating effect on the brain because the right brain thinks in color.
Third Business success mantra: Use all your senses – The best way to learn (especially for children) is to read a text aloud with emotion using the finger as a pointer. Here one’s visual, auditory and kinesthetic senses are evoked. Same way engage all your senses in your ideation process. Instead of coming to a situation from analytical thinking alone: Visualize it, Use different types of music to stimulate thinking, Use 3-dimentional objects to move around on your desk as your are brainstorming, Talk about it out loud (left brain) as you are seeing it (right brain), Develop mind-maps with both images and words, Use body nonlinearly, i.e., have the right and left arms doing 2 different tasks at the same time, Try Crossover Movements – cross the left hand over the right, or touch the left knee with the right hand and vice versa for a couple minutes. The more senses you use simultaneously, the more the brain sides work in harmony and the information you receive.
Fourth Business success mantra: – Suppose you are ideating about a new project or product, you become the project or the product and think and act from its point of view. New ideas will flood your mind. This is easy to prove. Suppose you want to enhance your business; for the next 5 minutes you just think about all the various parameters on which your business can grow. Now you pretend as if you are the business and start talking about all the things which are required for the business to grow. Do this for the next 5 minutes. You will learn exponentially more about what additional things it “needs” for growth.
Fifth Business success mantra:Set Business Goals with Time Lines and Picturize – When you put deadlines for achieving your goals, your LB gets convinced. However to implant the goals in the RB you need to use pictures of the goals. If you are planning for starting a new manufacturing facility, you can fix a date for commissioning and at the same time with the help of an architect you can get the drawing of the elevation of that building and stick it on your wall with a caption ‘XYZ-New Manufacturing Facility Commissioned on Jan 2013’
Innovation has become one of the top business values today, and thinking creatively is a requisite for sustainable innovation. Whole brain thinking is one of the most effective – and accessible – approaches to break out of limited thinking and develop consistently fresh thinking patterns. Through whole brain thinking you can convert business challenges into innovative opportunities.