It was a good meeting yesterday at Cochin. Though there were only about 200 people I knew that I was speaking to 200000 people as I knew that each one hold a strength of 1000 or more people. This was the Leadership
Forum constituted by the Distributors of various Direct Selling Companies operating in Kerala. Senior most leaders of companies like Modicare, DXN, Mona.Vie. Klink, FLP, Sami Direct, RMP (MI Lifestyle), Tupperware, or in short, leaders from all companies except Amway were there in the meeting.
Companies and Distributors have been fighting against Kerala Government for the brutal Police action, which has been going on for the past two years. Though there have been series of meetings, strikes and dharnas against this police action, it was found that things have not moved at the pace what the industry wanted. While in all those meeting the tone of the speech was more of anger, frustration, fight and sacrifice, this meeting had a different tone.
It was almost a month back I along with a few senior distributor leaders from various companies put a different thinking hat. While we always preach in our motivational sessions that ‘every adversity has an equal or better opportunity,’ we contemplated what could be that opportunity here. We dug deep into the issues and one realization was that though there are more than three lakh families in Kerala associated with genuine Direct Selling business, these families and people are not united. They are being separated by the ‘Company’ tags. Companies created thick walls amongst these people, with the fear that ‘if my distributor get exposed to another company, he might jump into that. ‘
While there could be many cardiologists practicing in a small city, competing with one another, they all meet up once in a month for an IMA meet or in various Cardiologists Conferences. CME (Continuing Medical Education) is compulsory for these professionals. Architects have their own association; which is also constituted with the mission of providing professional enhancement. In short every professional/self employee is part of one or another Professional body which brings the whole community of those professionals under one umbrella.
In fact Direct Selling Industry has more self-employees than any other profession, be it doctors or architects. But we don’t have a professional body. When issues happened in Kerala trade unions came in rescue of people. But that is issue based. But we found that it is high time that we form a Professional Body where distributors from various Direct selling companies (genuine companies which are product sales based) can become a part of. This Association will definitely bring in massive strength to the people in this industry; more over will set high professional standards which will be imparted through rigorous trainings and workshops.