Nothing is more important in today’s rapidly changing business environment than ‘applying your brain.’ To succeed, an entrepreneur should be more adaptive, responsive, and innovative than ever before. Assessing situations quickly, and developing novel solutions have become a requirement. Differentiating your self, your product or your organization is essential–and requires creative thinking.To get innovative solutions you need to break certain patterns of thinking which are already there. If you approach a new situation with your habitual thinking, it’s impossible to generate new ideas, visions or solutions. At the neural level, thinking means electrical impulses between certain neurons. There are neural connections or pathways connected with every thought. Thinking in novel ways requires new connections within the brain. New thinking requires pattern breaking. Research shows that by actively engaging the brain’s capacities from both hemispheres, you have a larger “playing field” from which to create.
The “left brain” organizes what already exists and thinks linearly. There is a sequential, analytical process toward a specific outcome. The often overlooked (but not less important) “right brain” imagines what can be and thinks in nonlinear interconnections. It has immediate access to insights and novel connections. Cultivating the use of both sides leads to breakthrough leaps and the ability to think on your feet under pressure.
I am giving you a test to make yourself aware whether you are an RB strong person or a LB strong person. The words in the left hand column are typically associated with the “left brain thinking,” and the words in the right hand column are typically associated with “right brain thinking.” These are general words used to get you thinking about the habitual thinking patterns you use to approach your work. Highly successful businessmen have got both the sides strong; means they are innovative at the same time analytical. The more integrated your brain hemispheres are, the more effective you will be at generating elegant solutions and developing new solutions. When you go through these words you will realize how much integrated both sides of your brain are. Most individuals and most organizational cultures lean more toward one side or the other. Quickly scan the list for the words that apply to you in your work. Don’t think about it—go by initial instinct. Keep track of how many words in each column describe you. You don’t have to choose between the 2 columns – just check off each word that speaks to you as part of your own process, even if they seem opposite. For example, you may find you already use both rational and intuitive thinking in your work. If so, check both.
Left Brain Right Brain
Facts & Figures
See in parts
Facts & Figures
Always ask ‘How’
Visual/Kinesthetic (Touch, feel)
See in whole
Always think ‘why’ and ‘what’
To become really successful in business one needs to be a whole-brain person. One needs to be innovative and imaginative and at the same time practical and analytical. Means, you need to be a whole brain person. If you are a LB strong person, is there a way by which you can strengthen your RB? If you are a very creative person living in imaginations finding it tough to implement things practically, is there a way by which you can enhance the LB. YES.
In the next post I will be giving you some simple practical exercises to strengthen the weaker side of you brain and to integrate both sides so as to attain whole-brain thinking.